Real conversations about cloud marketplace GTM, AWS, Azure, and GCP co-sell strategy, field team dynamics, and the execution motions that move ISV pipeline. No frameworks. No theory.
Jen Dawson sits down with AWS Startups leader Priya Koratkar to break down the biggest AWS marketplace misconception: why a listing is a procurement accelerator, not a magic lead-gen engine.
Watch on YouTubeCloud marketplace GTM conversations across AWS, Azure, and GCP.
Discover why so many independent software vendors fail to gain traction within AWS, and the vital "hygiene" and go-to-market strategies required to become visible to field reps.
Watch on YouTubeWhy focusing on transactions instead of field-aligned motion stalls your marketplace growth. Jen breaks down the difference between listing management and co-sell execution.
Watch on YouTubeThe language, structure, and relationship context behind co-sell submissions that generate field team engagement, not silence.
Watch on YouTubeHow ISVs coordinate AWS, Azure, and GCP co-sell motions into a single board-ready narrative without duplicating effort.
Watch on YouTubeThe difference between activity reporting and board-visible proof, and what investors specifically look for when evaluating cloud marketplace traction.
Watch on YouTubeA practitioner walkthrough of the three major cloud co-sell programs, what each requires, and where most ISVs leave value on the table.
Watch on YouTube